Scan Metrics Explained

Total Scans

Every time someone scans your QR code, it counts as one scan.

Includes:

• Successful redirects
• Multiple scans from the same person
• All devices and locations

Unique Scans

A deduplicated count of unique visitors.

How it works:

• Based on hashed IP address
• One person equals one unique scan per day
• Resets daily

Why it matters:

• Shows actual reach
• Filters out repeat scanners
• Better for ROI calculations

Scan Rate

How scans change over time.

Calculations:

• Daily average
• Week-over-week change
• Month-over-month change

Conversion Rate

The percentage of scans that result in conversions. Learn how to set up conversion goals.

Conversion Rate = (Conversions / Scans) × 100

Example:

• 1,000 scans
• 50 form submissions
• Conversion rate = 5%

Scan Limits

Dynamic scans are limited by plan:

Note: Static QR codes (WiFi, vCard, etc.) don't count against limits. Need higher limits? Compare plans.