Conversion Goals Overview

What is a Conversion Goal?

A goal defines what "success" means for your QR codes. Goals are completed when specific events occur.

Example Goals:

• "Menu View": Completed when a landing page is viewed
• "Reservation": Completed when a booking button is clicked
• "Lead Captured": Completed when a form is submitted

Events vs Goals

Events are facts. They are things that happen:

• Page viewed
• Button clicked
• Form submitted

Goals interpret events as success:

• "Count a conversion when a button is clicked"

Goal Components

Event Type

What triggers the goal:

• Page Viewed
• Button Clicked
• Form Submitted
• Scroll Reached
• App Installed
• Custom Event

Scope

Where the goal applies:

• All QR codes
• Specific campaign
• Specific QR code
• Specific destination
• Specific landing page

Filters (Optional)

Additional conditions:

• Specific button
• Specific form
• Scroll depth percentage
• Custom event name

Value (Optional)

Monetary value per conversion for ROI calculation.

Goal Analytics

For each goal, you can see:

• Total completions
• Completion rate
• Total value
• Trend over time

Ready to get started? Create your first conversion goal. For automatic tracking on landing pages, see internal event tracking. For tracking on your own website, see external event tracking.