QR Code Destinations

QR destinations panel

What is a Destination?

A destination is the target URL or content that users see after scanning. Dynamic QR codes can have multiple destinations, which enables A/B testing and smart routing.

Destination Types

URL Redirect

The most common type. Sends users to any website you specify.

Landing Page

Redirect to a landing page you've built in QR Advanced.

Benefits:

• Full conversion tracking built in
• Form submissions are tracked automatically
• Button clicks are recorded
• Consistent mobile experience

PDF

Link directly to a PDF document.

App Link

Smart app links that:

• Open the app if it's installed
• Redirect to the app store if it's not

Multiple Destinations

Pro and Advanced plans support multiple destinations per QR code.

Why Use Multiple Destinations?

• A/B Testing: Split traffic between two versions to see which performs better
• Rules-based routing: Send different users to different pages based on conditions - learn how to set up rules
• Fallback: Have a backup destination if the primary one fails

Setting a Default

One destination must be marked as Default. This destination is used when:

• No routing rules match
• Rules are disabled
• You just need a simple redirect

Managing Destinations

Add a Destination

• Open your QR code
• Go to the Destinations tab
• Click Add Destination
• Enter a name and URL
• Save

Edit a Destination

• Click on the destination card
• Update the URL or name
• Save your changes

Delete a Destination

• Click the menu icon on the destination
• Select Delete
• Confirm the deletion

Note: You cannot delete the default destination if it's the only one.

Destination Analytics

Each destination tracks:

• Total redirects
• Unique visitors
• Conversion events
• Trends over time

Learn more about analytics to understand your destination performance.