Rules & Smart Routing

Rules configuration

How Rules Work

When someone scans a QR code:

• The system evaluates rules in priority order
• The first matching rule wins
• The user is redirected to that rule's destination
• If no rules match, the default destination is used

Rule Types

Time-Based

Route users based on time of day or day of week.

Examples:

• Show the lunch menu from 11am to 2pm, dinner menu after 5pm
• Display weekday content vs weekend content
• Run holiday promotions during specific dates

Location-Based (Advanced and Above)

Route users based on their country or region.

Examples:

• Show language-specific pages
• Display regional pricing
• Direct to local store locators

Device-Based (Advanced and Above)

Route users based on their device type or operating system.

Examples:

• Mobile-optimized pages vs desktop pages
• iOS App Store vs Google Play Store
• Different experiences for different devices

Random Split (A/B Testing)

Split traffic randomly between destinations.

Examples:

• Test two landing page designs
• Compare which offer converts better
• Optimize conversion rates over time

Creating a Rule

• Open your QR code
• Go to the Rules tab
• Click Add Rule
• Configure the settings:
• Name: A descriptive name for the rule
• Conditions: When the rule should apply
• Destination: Where to redirect matching users
• Priority: The order in which rules are evaluated
• Save and enable the rule

Rule Priority

Rules are evaluated in priority order, where 1 is the highest priority.

Example:

• Priority 1: If country is Germany, go to German site
• Priority 2: If device is iOS, go to App Store
• Priority 3: If time is 9am to 5pm, go to business hours page
• Default: Main website

Rule Templates

Use pre-built templates for common scenarios:

• A/B Test (50/50 split)
• Mobile vs Desktop
• Business Hours
• Geographic Routing

Best Practices

• Keep it simple: Fewer rules are easier to manage and debug
• Test thoroughly: Use the rule simulator to check your logic
• Monitor performance: Check which rules are firing and how often - view analytics
• Set sensible defaults: Always have a fallback destination

Ready to create your first QR code with rules? Get started here.