Create a Conversion Goal

Step 1: Open Goals

• Go to Conversion Goals in the sidebar
• Click Create Goal

Conversion Goals page

Step 2: Name Your Goal

Enter a descriptive name:

• "Menu Page View"
• "Contact Form Submission"
• "App Download Click"

Step 3: Select Event Type

Choose what triggers the goal:

Event type selection

Step 4: Set Scope

Define where the goal applies:

• All QR codes: Any QR code in your account
• Campaign: QR codes in a specific campaign
• QR code: A specific QR code
• Destination: A specific destination
• Landing page: A specific landing page

Step 5: Add Filters (Optional)

For some event types, you can add filters:

Button Clicked:

• Any button
• Specific button (select from list)

Form Submitted:

• Any form
• Specific form

Scroll Reached:

• 25%, 50%, 75%, or 100%

Step 6: Set Value (Optional)

Enter a monetary value per conversion:

• Used for ROI calculations
• Appears in reports

Step 7: Save

Click Create Goal to save.

Viewing Goal Performance

After creating a goal, you can view:

• Completion count
• Conversion rate
• Total value
• Trend chart

Goals work with both internal events (automatic tracking on landing pages) and external events (tracking on your own website).